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Executive Bios

Bruce Burnham, CEO

Bruce Burnham, CEO, Programmed Insurance BrokersMr. Burnham has successfully navigated the Group, Life, and P&C insurance sectors for over 40 years.  With a background in Business from the University of Western Ontario, Mr. Burnham began his career as a Branch Manager at Sun Life.  He then moved to Farrow Insurance Agencies Ltd. in London, Ontario to set up the Life and Group Insurance divisions.  This position provided Bruce with the experience needed to create Programmed Insurance Brokers in 1980.

The company's main objective at that time was to provide Group Insurance, Life Insurance and Retirement programs to one major account - Home Hardware Stores Limited. PIB’s focus has expanded rapidly since then.  Today, under Bruce's direction, the organization provides insurance and financial services to a diverse client base across Canada.

Bruce is a founding member and current Vice President of the Third Party Administrators' Association of Canada (TPAAC), an organization dedicated to establishing guidelines and uniform standards for the insurance TPA industry.  He is also both a Life and Qualifying member of the Million Dollar Round Table (MDRT), an association which is recognized internationally as the standard of ethics, knowledge, service, and productivity in the life insurance and financial services business.

Bruce is well known for his history of recognizing and seizing opportunities in the insurance industry – a talent which has served PIB well and will continue to drive our success in the years to come. 


Al McDonough, President and COO

Al McDonough, President and COO, Programmed Insurance BrokersAl McDonough attended Brock University, has completed the Canadian Investment Funds program, holds a Certified Financial Planner designation, and is also a Life and Qualifying Member of the Million Dollar Round Table. He has excelled in the Financial Planning, Investment Funds, Group Benefits, and Property and Casualty insurance sectors since 1978.

Mr. McDonough joined Programmed Insurance Brokers in 1991. Since then he has held various positions of increasing responsibility in PIB's operations, including Vice President of Marketing, President (2000), and in 2004 was appointed to the role of President and Chief Operating Officer.

His strong leadership and initiative is an asset to PIB as he continues to direct the company's growth.

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